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SEO Meta Character Guidelines:
Generally, it is good technique to keep meta description tags within 150 characters (including white spaces) and use complete and well pronounced sentences related to the topic of your web page.
The most common questions and answers about the meta description tag are:

  • Q: What is a good example of a properly used meta description tag?
    A: <meta name="description" content="This is the proper format for a meta description tag using HTML5">

  • Q: Where does the meta description tag need to be placed in an HTML5 website?
    A: The description tag should be placed between the <head> </head> tags.

  • Q: What are the length requirements for the description tags?
    A: An optimized meta description tag contains between 150 - 160 characters

  • Q: What are meta description tags used for?
    A: The meta description tag is normally used as a snippet in the search engine results page.

  • Q: Why should I use this tag?
    A: You should use this meta tag because it provides an organic means to advertise your website in the SERPS.